Go from Overlooked and Unknown to Industry Thought Leader

Plan 60 Attention-Grabbing Content Ideas in 60 Minutes or Less

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We Start In:

If you're currently using content templates or AI prompts to try to generate content — but it's not converting, it's because those methods churn out content that looks and sounds just like everything else out there.

Your message is getting lost in the noise.

But when you dig a little deeper and start creating thought leadership content, it helps you stand out, create unique magnetic marketing messages, and attract better clients who are pre-sold on working with you.

If you’re a solo or micro business owner, and you want to do less marketing by focusing on sharing a more powerful message — this is for you!

We'll generate 60 unique thought leadership content ideas to attract better clients and stand out in your industry in just one power-packed session.

(Just think of the time and energy you'll save creating content in the future!)

Here’s What We’re Doing…

You'll join me live on Thursday, August 22, 2024 at 4pm Eastern / 1pm Pacific where we'll unlock your potential as an industry thought leader through powerful content ideation.

• I'll guide you through my proven system to generate dozens of fresh, compelling content ideas—even if you feel like you've already said everything there is to say.
• I'll give you the tools to explore and connect ideas, ensuring you never run dry on content inspiration — without boring, repetitive scripts, AI prompts, or cut-and-paste templates.
• I'll show you the 8 crucial stages of creating thought leadership content and turning it into valuable intellectual property.
• I'll breakdown the process live by workshopping ideas with volunteers.
• Finally, I'll equip you with strategies to turn these ideas into magnetic marketing messages that attract your ideal clients.

This isn't just another content planning calendar or exercise — it's a comprehensive methodology for tapping into your unique expertise and turning it into magnetic thought leadership. It's designed to help you develop truly novel ideas, not just rehash the same old topics. Plus, the idea exploration and connection techniques will ensure you never run dry on inspiration again.

Even if you aren't confident that you have any thought leadership ideas in you, this method will help you uncover your unique ideas and messages.

The principles I'll be sharing are universal; they apply to any industry or business type. Whether you're a solo entrepreneur, a small business owner, or a service provider, the ability to position yourself as a thought leader is crucial for standing out and attracting your ideal clients. This workshop will give you a roadmap that you can adapt to your unique context.

Here's What You're Getting…

• The exact step-by-step method our clients use to rapidly generate content ideas responsible for content with millions of organic views.
• A step-by-step guide to my idea exploration and connection system.
• The blueprint for the 8 stages of thought leadership content creation.
• A behind-the-scenes look at real-time idea workshopping.
• Workshop recording and all materials.

By the end of this workshop, you will have brainstormed 60 content ideas in under 60 minutes, learned the 3 steps to turn these ideas into magnetic marketing messages, and understand the 8 stages of generating thought leadership content!

Already creating a lot of content that doesn't convert?

The key difference here is that you'll be generating ideas for thought leadership content — the kind of content that positions you as an expert in your field, rather than just producing generic, surface-level material. By tapping into your unique expertise and ideas, you'll be able to create content that truly stands out and connects with your ideal clients

Investment

• $100 (or two easy payments of $50 each)

This is a stand-alone offer, with no direct upsell.  I'll share one slide (ONE!) about how you can continue to work with me if you want additional support, and that's it. No 45-minute upsell into some expensive program!

The value of this workshop goes far beyond the time we'll spend together. By unlocking your potential as a thought leader, you'll gain a sustainable content creation process that can pay dividends for years to come. Just one or two of these ideas could lead to game-changing opportunities for your business and create transformational impact.

Recording?

• You bet! You get access to the workshop recording and all materials.
• PLUS, once you register, you can submit questions in advance, so if you can't attend live, you can still benefit from personalized recommendations.

Bonus!

• Get instant access to the first pre-work module from Thought Leader Lab absolutely FREE!
• Live Q&A to ask me anything about thought leadership content creation.

This workshop is perfect for solo and micro business owners who want their voice to stand out in their industry.

If you're ready to transform from overlooked to in-demand, this is your opportunity!

Make the commitment to your business growth. Join us to take the first step in becoming the recognized industry leader you're meant to be.

Reserve Your Spot Now!About Lacy:

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective.” As director of The Content Direction Agency, she helps small business owners discover their unique thought leadership and turn it into magnetic marketing messages to create massive growth. Her own thought leadership has been featured on Copyblogger, Whole Living magazine, The Startup, Beyond the To Do List, The Copywriter's Club, Freelance to Freedom, The What Works Network, and more. Her work for clients has been featured on Forbes, Entrepreneur, Mind Body Green, Huffington Post and others.