Thought Leader Lab 3.0

Are you a solo or micro business owner overwhelmed by content creation and your message getting lost in the noise?

Got big ideas — but struggle to articulate them clearly?

Know you're meant for big things — but your messaging & positioning isn't adding up to clients and sales?

If you want to create less content, yet attract more of your ideal clients — this could be the game-changer you’ve been waiting for.

Imagine having one powerful piece of content that positions you as a go-to authority in your field — and working for you 24/7 to attract and pre-sell your dream clients, all without constantly creating new posts or ads.

This is what we create in the Thought Leader Lab.

In this program, we’re going to work together to develop a single, evergreen marketing asset that clearly articulates your message, positions you as a thought leader, and pulls in clients on autopilot — without the burnout, stress, or endless hustle.

No more:

• Struggling to stand out in a crowded market.
• Changing your messaging and positioning over and over to try to articulate what you do.
• Wasting time creating new content every day, trying to see what sticks.
• Spending money on ads that don’t convert.
• Relying on tactics that work for big businesses, but not for you.
• Feeling stuck or overwhelmed, unsure of what to do next.

Instead, we’ll follow a simple, proven system to create your Value Bomb Marketing Asset, the cornerstone of your marketing strategy, which will attract and convert your ideal clients on autopilot.

Here’s how it works:

Step 1. Get clear on your Vision

The first step is to get crystal clear on your ideas and your messaging. 

Many visionary business owners struggle, because they don't know how to articulate their big ideas concisely. They're using five metaphors to describe one outcome!

Thought Leader Lab will help you define your unique thought leadership vision, organize your best ideas, and create a compelling message that stands out in the marketplace.  If you've struggled to articulate your big ideas and turn them into clear messaging, this will solve your problem.

Step 2: Create Your Value Bomb Marketing Asset

Next, we’ll turn your vision into an evergreen piece of thought leadership content — your Value Bomb. This could be a blog post, an email series, a video, a podcast series; the medium doesn’t matter so much as the message. 

Your Value Bomb will pre-sell your clients on your offer, your ideas, and your methodology — automatically.  It's essentially your unpaid marketing and sales assistant, doing a lot of the heavy lifting before clients ever apply or get on a call with you! No more feast-or-famine marketing cycles or wondering what content to create next.

Plus, it will position you as a thought leader in your industry. People will be sharing it organically and referring people to you!

Want to see a Value Bomb in action? Check out mine!

Step 3. Turn on the traffic

Finally, we’ll drive traffic to your Value Bomb using simple organic or paid methods. With a low-cost ad strategy, or through organic efforts like SEO, we’ll ensure your content reaches the right audience, pre-selling them on your core offer, and making the sale that much easier, no matter what your funnel or sales system looks like.

This is exactly the system I installed for many of our agency clients over the last 12 years, including Jen Spivak from The Ad Girls, who made tens of thousands of dollars extra in her Facebook ads business when we added ONE piece of value bomb content to her funnel — practically without even trying. 

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The Benefits:

• More clients with less content — a single, high-value asset working for you around the clock that you can repurpose into hundreds of additional pieces of content.
• Clear, concise messaging and positioning that you can use everywhere.
• No more burnout from constant content creation.
• A lean, evergreen marketing strategy that requires minimal maintenance, saving you tons of time.
• Pre-sold clients who are excited to work with you before you even have a conversation.
• The opportunity to position yourself as a thought leader in your industry and attract premium clients.

Real Results from Real Clients:

Here’s what some of my clients have achieved with this system:

• Jen from The Ad Girls: Added tens of thousands of dollars to her bottom line with a single Value Bomb asset.
• Meg: Launched a podcast series and a bestselling book—all about her vision as a thought leader.
• Sandra: Doubled her sales goals with an existing audience in just two weeks.
• LaChelle wrote her Value Bomb in 3 days after thinking about it and intending to do it for years. 

And the best part? This isn’t just for big businesses with massive budgets. This system is designed specifically for small, solo, and micro-business owners like you.

"Value Bomb update! A couple of days ago I shared with Lacy, finally, the beginnings of my value bomb the premise of the whole thing. It’s only about three paragraphs long, but it’s very very clear. And then, the next day on a sales call, I was able to present that premise and the nods and the shaking and the ascent and the yeses that I got from this person were so incredible and so I just wanted to say, Value bomb for the win!" – Dr. Giavanni Washington

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What You’ll Get Inside Thought Leader Lab:

Join Now and Lock in Your Founder’s Price:

The investment to join Thought Leader Lab is $3,500 paid in full or 6 payments of $600 each.

If you're ready to stop the hustle and start attracting clients who are eager to work with you, this is your moment.

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